I served as the lead Art Director and Designer for multiple projects with the Central Park Conservancy, including the creation of their award-winning mobile app, which was recognized by publications like the New York Times and featured in the Apple App Store. The app earned several accolades, including a 2011 One Show Interactive Merit Award. I also developed a digital donation campaign, 'Central Park for Sale,' aimed at engaging a younger audience by allowing users to purchase and personalize virtual pieces of the Park through a fun, interactive online experience. This campaign featured a promo video starring Parker Posey as a 'real estate agent.' Additionally, I worked on other projects for the Conservancy, such as digital awareness campaigns and in-park signage to support their mission.