Chiefs For Change

My Role Product Design Director


Project Site Redesign


Year 2020


Chiefs For Change is a non-profit educational organization. I was hired to do a full redesign of their website. I started with doing a full site audit of the existing site and worked with the Clients to create the new content strategy. I created a whole new site structure and refreshed the branding elements to give the brand a more modern to date look and feel.

Site Map

Wireframes

Homepage

Homepage features:

  • Hero image with mission statement

  • Featured News

  • Callouts for the Beliefs, Members, and Future Chiefs sections with a CTA to learn more

Beliefs Overview

Beliefs Overview features:

  • Hero Image

  • Introduction Copy

  • Links to Beliefs sub-pages

  • Additional copy and imagery

Beliefs Subpage

Beliefs sub-pages features:

  • Introductory copy to section

  • Sub-nav to the other sections in Beliefs. On desktop it’s a left hand navigation and on mobile it’s a dropdown below the Beliefs Hero Image

  • Detailed content of the Beliefs sub-page

  • Links to related Articles

  • Infinite scroll functionality to the next section in Beliefs and the user has the option with the sub-nav to navigate to each section as they please.

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